Our Story

We believe every love story deserves to be beautifully told.

HeyaTrouble started as a favor for friends and turned into the wedding website builder we wished existed. We're a small team obsessed with helping couples celebrate the way they actually want to — without spreadsheets, stress, or settling for ugly templates.

The founders

From a friend's wedding,
to ten thousand others.

It started in 2021. Two of our closest friends were getting married and asked us, half-joking, if we could help them build a wedding website. The platforms they'd tried were either uninspired and clunky, or charged hundreds of dollars for something that still looked like a 2008 brochure.

So we built them something better. A single page. One weekend of work. Their guests sent screenshots of it to their friends. Then those friends asked us. And then theirs did too.

“We realized couples weren't asking for fancy tech. They were asking for something that felt like them — beautiful, personal, and easy enough to set up on a Tuesday night.” — Maya & Theo, co-founders

HeyaTrouble is what came out of that. Today we're a team of nine designers, engineers, and former wedding planners, working out of a small studio in Lisbon. We obsess over typography, real photographs, and the feeling a website gives a guest the moment they open it on their phone.

We don't think of ourselves as a SaaS company. We think of ourselves as the team behind your wedding website — and we take that personally.

What we believe

Three things we'll never compromise on.

Every decision — from the templates we ship to the way we answer support emails — comes back to these.

01

Love is in the details.

The kerning on your names. The way your venue photo crops on a phone. The two-second pause before your save-the-date loads. We sweat what most builders won't.

02

Fast doesn't mean cheap.

Yes, you can be live in five minutes. No, that doesn't mean it looks like everyone else's. Speed and craft can coexist — and we built every template to prove it.

03

Your day, your story.

No HeyaTrouble watermark. No forced layouts. Pick a template, then bend it until it sounds like the two of you — quietly, loudly, however you want.

For modern couples

Ready to start your story?

Join 14,000+ couples who chose beautiful. Free forever plan — no credit card, no catch.